Unlearn SOP Library: Meta Ads and Google Ads. Stop watching tutorials. Follow the SOP. Do the work.

The same step-by-step SOPs our students use on real client accounts. Real screenshots, checked on live Meta and Google screens, verified by Hassan Rawther in October 2026. Your progress saves on this device.

New to the jargon? Read the glossary: ROAS, CPA, CAPI, LCP… →

Meta Ads

See the Meta Ads learning path →

SOP 010 · 10–15 minutesSet Up a Meta Ads AccountCreate a Meta Business Suite (business portfolio) and your first Meta ad account, then add a payment method so you are ready to advertise.
SOP 062 · 10 minutesGive Your Team Access in Meta Business SuiteGive employees, freelancers and agencies safe access to your Page, Instagram and ad accounts, without handing over ownership.
SOP 069 · 30 minutesStructure Your Meta Ads AccountDesign a clear blueprint, from ad account to campaign, ad set and ad, so your campaigns are easy to scale, optimise and report on.
SOP 070 · 10 minutesChoose Your Meta Ads Campaign ObjectivePick the objective that matches what you want to achieve and what you can actually track.
SOP 073 · 30–60 minutesName Your Meta Campaigns the Smart WayDefine a naming convention that fits your account structure, so anyone can understand a campaign, ad set or ad just by reading its name.
SOP 074 · 5–30 minutesSelect Your Meta Ads TargetingChoose a solid audience for each ad set, based on the data you have, and make sure your audiences don’t compete with each other.
SOP 075 · 30–60 minutesPlan Your Meta Ads CampaignsDraw a simple visual map of your funnel and the ads that feed each stage, before anything goes live.
SOP 097 · 5–10 minutesVerify Your Domain in Meta Business SuiteProve to Meta that you own your website. It protects your links and is part of a clean, trustworthy ad setup.
SOP 114 · 5–10 minutesMove Your Page and Ad Account into Business SuiteMigrate a Facebook Page and ad account that were created on a personal profile into Meta Business Suite, so everything is managed in one place.
SOP 124 · 5–10 minutes per areaAudit a Meta Ads AccountReview a team or client account to find quick wins, fix problems and set the direction for your media buying.
SOP 016 · 1–2 hours (first time)Launch a Meta Ads Campaign, Start to FinishThis is the full workflow, from idea to live ads. Each step links to the guide that teaches it in detail.
SOP 031 · 5–10 minutesCreate a Lookalike Audience on MetaShow your ads to new people who look like your best customers. The fastest way to scale beyond retargeting.
SOP 007 · 20–30 minutesSet Up a Cart-Abandonment Retargeting Campaign on MetaThe people who nearly bought are your cheapest sales. This is usually the first campaign to run once a store has steady traffic.
SOP 036 · 15 minutesCalculate a Meta Ads Budget from a Revenue GoalStop picking a budget out of thin air. Five numbers tell you roughly what it will cost to hit a client’s revenue goal, and whether the goal is realistic.

Google Ads

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Local SEO

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Search Console

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SEO

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Website Testing & CRO

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Social Media

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Freelancing & Client Work

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Tracking & Analytics

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