Website testing guides: back up, watch real visitors, A/B test

More traffic is expensive. Converting more of the traffic you already have is cheaper. Back up first so you can undo anything, watch how real people use your pages, then test one change at a time.

3 guides · Verified by Hassan Rawther · October 2026

Your learning path

Do them in this order. Each one builds on the last.

  1. 130 minutes – 1 hourBack Up and Restore a WordPress WebsiteBefore you test, speed up or redesign anything, make sure you can undo it. Thirty minutes now saves a client relationship later.
  2. 230 minutes – 1 hourSet Up Heatmaps and Session Recordings on Your WebsiteAnalytics tells you what happened. Heatmaps show you why: the button nobody sees, the image everyone tries to click, the form people give up on.
  3. 330 minutes – 2 hours to set up, 2+ weeks to runPlan, Run and Analyse an A/B Test on Your WebsiteStop arguing about which headline is better. Test it on real visitors and let the numbers decide.

Common questions

What is CRO?

Conversion rate optimisation: improving a website so more visitors take the action you want, such as enquiring, signing up or buying.

Is Google Optimize still available?

No. Google shut down Optimize in September 2023. Use another A/B testing tool such as VWO, Convert, PostHog or GrowthBook.

Guides teach the steps. Real clients teach the job.

At Unlearn Level 2 you run these on real client budgets, with a mentor checking your work.

See the Digital Marketing track