Social media guides: audit first, then plan

Posting every day isn’t a strategy. Find out what’s working first, then plan content your team can actually keep up with, and measure every post.

2 guides · Verified by Hassan Rawther · October 2026

Your learning path

Do them in this order. Each one builds on the last.

  1. 13–6 hoursDo a Social Media Audit (Yours and Your Competitors’)Before you post anything new for a client, find out what’s already working, what’s broken, and what competitors do better.
  2. 21 hour to set up, 15 minutes a day to runCreate a Social Media Content CalendarNo more “what are we posting today?”. One sheet tells the whole team what goes where, when, and who approved it.

Common questions

Should I start with an audit or a content calendar?

The audit. It shows which platforms, formats and topics already work, so your calendar is based on evidence.

Can I schedule Instagram posts for free?

Yes. Meta Business Suite’s Planner schedules Facebook and Instagram posts and Stories for free.

Guides teach the steps. Real clients teach the job.

At Unlearn Level 2 you run these on real client budgets, with a mentor checking your work.

See the Digital Marketing track