Google Ads guides: set up, track and grow

Google Ads rewards people who set things up right before they spend. Start with a clean account and correct currency and time zone, then add conversion tracking so every rupee can be measured.

3 guides · Verified by Hassan Rawther · October 2026

Your learning path

Do them in this order. Each one builds on the last.

  1. 110–20 minutesCreate a Google Ads AccountSet up a Google Ads account that is ready for your first campaign, with auto-tagging switched on for clean Google Analytics reports.
  2. 25 minutes per personGive and Remove Access to a Google Ads AccountEvery agency job starts with access, and every exit should end with it removed. Get it right and you never lose control of an ad account.
  3. 330–45 minutesUse the Google Ads Transparency Center to See Your Competitors’ AdsYour competitors have already paid to learn what works. In 30 minutes you can see their ads, offers, keywords and landing pages.

Common questions

Can I change my Google Ads currency later?

No. Currency and time zone are fixed when the account is created. Choose them carefully.

What should I set up after creating a Google Ads account?

Turn on auto-tagging, then set up Google Ads conversion tracking (see the tracking guides) before launching campaigns.

Guides teach the steps. Real clients teach the job.

At Unlearn Level 2 you run these on real client budgets, with a mentor checking your work.

See the Digital Marketing track