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3 Months (L1) · Hybrid & OnlineLast updated: April 2026

Digital Marketing Course in Kerala

Grow any brand online.

Trivandrum (Kazhakootam) · Kadakkal · Online — Unlearn Academy

The most in-demand digital skill in Kerala's growing agency, brand, and GCC remote economy. Sumayya Beegam (7+ years, Meta Ads specialist), Reshma Abdul (SEO & GEO Manager), and Hassan Rawther (founder, 12+ years digital branding) lead this programme — all active practitioners, not full-time trainers. L1 is a complete programme: 6 modules covering branding, a full 20-session SEO programme, content and copywriting, social media, paid advertising with Meta CAPI and Google Ads, and AI agents and automation. 70% hands-on, 20% case studies, 10% theory. Real client work starts from L2.

This digital marketing course is delivered at Unlearn Academy's Trivandrum campus in Kazhakootam and our Kadakkal campus in Kollam district. L1 is available hybrid and fully online. L2 is hybrid with mandatory in-person sessions.

Skills you'll gain

SEO (Technical, On-page, Local, E-commerce, GEO)Meta Ads + CAPIGoogle Ads (Search, Display, YouTube)GA4 & Looker StudioContent & CopywritingAI Agents & Automation (n8n, Make.com)WhatsApp MarketingSocial Media StrategyPerformance Marketing
Who This Is For

Who is the Digital Marketing course in Kerala for?

The digital marketing course at Unlearn Academy is designed for anyone who wants to build a real, employable skill in India's fastest-growing profession. No prior experience is required for L1 Foundation. We regularly train fresh graduates (Plus Two and above), working professionals who want to upskill or switch careers, business owners who want to market their own brands effectively, and freelancers building a client-service business. Our students from Kerala — including Trivandrum, Kollam, Kochi, Thrissur, and Kozhikode — join the programme at all levels of experience. The only requirement is the commitment to do the actual work.

Entry requirements

  • Plus Two (Class 12) or equivalent minimum
  • No prior experience required for L1 Foundation
  • Personal laptop (8GB RAM minimum)
  • Commitment to produce real work, not just attend
Curriculum

What does the Digital Marketing course cover?

01

Module 01 — Digital Marketing, Branding & AI-First Landscape

  • Digital marketing fundamentals — channels, ecosystem, how they connect
  • Branding basics — identity, voice, messaging, consumer psychology
  • Traditional vs digital: TVC, Radio, OOH, DOOH
  • Market research — buyer personas, competitor analysis (Perplexity + Claude)
  • AI-assisted research — SparkToro, Reddit, Google Trends
  • The new marketing landscape — agentic AI, what 'humans supervise, agents operate' means
  • Media planning and budget basics
02

Module 02 — Full SEO Programme (20 Sessions)

  • SEO fundamentals: crawling, indexing, ranking, algorithms
  • Technical SEO: Core Web Vitals, redirects, schema markup, Screaming Frog
  • Topical authority & entity-based SEO — pillar pages, EEAT, information gain
  • Local SEO: Google Business Profile, NAP consistency, multi-location
  • E-commerce SEO: Shopify, WooCommerce, product schema, Merchant Center
  • GEO (Generative Engine Optimisation) — optimising for AI search answers
  • Looker Studio SEO dashboard: GSC + GA4 connected reporting
  • Live tasks: WordPress site setup, full audit using Screaming Frog + GSC
03

Module 03 — Content Marketing, Copywriting & AI Creation

  • Content strategy — pillars, calendar, distribution, measuring success
  • Copywriting: AIDA, hooks, headlines, CTAs, persuasion psychology
  • Blog writing, website copy, landing pages, email content
  • AI content tools: ChatGPT, Claude, Gemini — prompt engineering for SEO
  • EEAT in content — experience and expertise signals as ranking factors
  • Converting AI drafts into authentic human writing that builds trust
04

Module 04 — Social Media Marketing & Personal Branding

  • Platform strategy: Instagram, Facebook, LinkedIn, YouTube, WhatsApp
  • LinkedIn profile optimisation, SSI score and content strategy
  • Social media SEO — YouTube, Instagram algorithm optimisation
  • AI scheduling tools: Buffer AI, Hootsuite AI, Metricool
  • Influencer marketing in 2026 — micro-influencers, authenticity signals
  • Audience segmentation: TOFU, MOFU, BOFU content planning
05

Module 05 — Paid Advertising: Meta, Google & AI Campaigns

  • Meta Ads: account structure, campaign objectives, audience targeting, retargeting
  • Meta CAPI (server-side tracking) — setup, why it replaced pixel post-iOS 14
  • Custom audiences, lookalikes, interest stacking — L1 foundations
  • Google Ads: Search, Display, YouTube, Performance Max
  • AI-optimised campaigns: Advantage+, smart bidding
  • Landing page optimisation: A/B testing, heatmaps, conversion tracking
06

Module 06 — AI Agents, Automation, Analytics & Freelancing

  • GA4 deep dive — events, funnel reports, path analysis, segment overlap
  • WhatsApp marketing automation: Gallabox, broadcast campaigns, chatbots
  • CRM basics: Zoho, HubSpot — managing leads and client pipelines
  • AI agents: n8n and Make.com — building real marketing automation workflows
  • Agentic AI intro — how Claude connects to marketing workflows
  • Freelancing setup: client onboarding SOP, proposal templates, audit formats
L2 — Agency Training

What happens after L1

L2 is not a classroom — it is an AI-powered agency training ground. Students work on real client briefs using real agency workflows. You leave with live campaigns, working AI agent systems, RCA/RFM skills, a full client presentation, and a professional Asana-managed project workflow. Prerequisite: L1 completion.

₹36,000

3 Months · Offline only

Offline only · Prerequisite: L1

01

Phase 1 — Client Onboarding, Discovery & AI Audit (Weeks 1–2)

  • Agency operations, SOPs, client contracts, scope of work
  • Asana for agency project management — tasks, boards, automations
  • Client discovery: briefing templates, stakeholder mapping, KPI definition
  • Competitor research: Perplexity, SEMrush, Meta Ads Library, SpyFu
  • AI-powered GEO audit: how the client appears in ChatGPT, Perplexity, Google AI Overviews
  • Microsoft Clarity audit: heatmaps and session recordings
  • UTM audit — fix broken tracking before campaigns start
02

Phase 2 — Strategy, Planning & AI Workflow Design (Weeks 3–5)

  • Full digital strategy document: channels, budget allocation, campaign calendar
  • AI workflow design: n8n / Make.com automation for the client
  • Content strategy: pillars, SEO plan, GEO content, AI-assisted production
  • Campaign planning: Meta + Google campaign structure, creative brief, targeting strategy
  • Asana campaign calendar: every deliverable mapped, owned, and deadline-set
03

Phase 3 — Campaign Execution, AI Agents & Live Management (Weeks 6–10)

  • Live Meta Ads: campaign setup, ad sets, creatives, CAPI tracking, launch
  • Live Google Ads: search campaign, keyword strategy, ad copy, conversion tracking
  • SEO execution: on-page optimisation, content publishing, GBP updates
  • AI agent deployment: automated lead response, content repurposing, reporting workflows
  • Real-time performance monitoring: Meta Ads Manager, GA4, Search Console, Looker Studio
04

Phase 4 — Reporting, RCA Analysis & Final Presentation (Weeks 11–12)

  • Monthly performance report: all channels, KPIs, insights, recommendations
  • RCA (Root Cause Analysis): why campaigns underperformed and what to fix
  • RFM analysis: segment clients by Recency, Frequency, Monetary value
  • Final client presentation: live delivery with mentor panel feedback
  • Portfolio documentation: all work packaged for employment and freelance use

Ready to progress to L2?

L2 entry is based on L1 performance — talk to your mentor about your eligibility.

Ask About L2
Career Paths

Roles you can target after this course

Salary ranges based on Kerala market data and Unlearn Academy placement outcomes (April 2026).

Performance Marketing Specialist

₹3.5 – 8 LPA

Most in-demand entry role in Kerala

SEO Executive / SEO Manager

₹3 – 7 LPA

Growing demand for GEO/AI search skills

Social Media Manager

₹3 – 6 LPA

Digital Marketing Manager

₹7 – 14 LPA

In-house brand roles

Content Strategist

₹3.5 – 7 LPA

GCC Remote Digital Marketer

₹8 – 18 LPA

UAE, Saudi Arabia, Qatar remote roles

Freelance Digital Marketer

₹4 – 20 LPA

Retainer-based client work

Digital Marketing Agency Founder

Revenue-based

Post-L3 path

Outcomes

What will you be able to do after this course?

  • Complete a full-funnel paid campaign independently (Meta + Google)
  • Build a live WordPress SEO site — audit-ready from day one
  • Write SEO + GEO-optimised content with original data and EEAT signals
  • Build a Looker Studio client reporting dashboard
  • Set up AI automation workflows using n8n or Make.com
  • Launch as a freelancer — client onboarding SOP, proposal template, portfolio

Fee Structure

Each level is priced separately. You enrol at L1 and progress based on performance — not time.

L1

Foundation

3 Months (L1) · Hybrid & Online · Entry point — open to all

₹36,000 + GST offline · ₹25,000 + GST online

L2

Agency Training

2–3 Months · Entry based on L1 performance

₹24,000 – ₹36,000

L3

Specialisation

6–8 Weeks · Online · Max 10 students

₹20,000 – ₹45,000

L4

Consultant

By Invite · By invitation only

By Invitation

EMI available · 50% on enrolment, 50% after Month 1

Apply Now — Start at L1

Not sure which level? Talk to a counsellor

FAQ

Frequently asked questions — Digital Marketing course in Kerala

What is the fee for the digital marketing course at Unlearn Academy in Trivandrum?+

L1 Foundation is ₹36,000 + GST offline (₹25,000 + GST online). L2 Agency Training is ₹36,000 (offline only). L3 Specialisations range from ₹20,000 to ₹45,000. EMI is available — 50% on enrolment and 50% after the first month.

Is the digital marketing course available online from outside Trivandrum or Kadakkal?+

Yes. L1 Foundation is fully available online at ₹25,000 + GST. L2 Agency Training is offline — it requires physical presence for live client brief work. L3 Specialisations are fully online. Students from across Kerala and other states join the online L1 batch.

What is the minimum qualification to join the digital marketing course?+

Plus Two (Class 12) or equivalent is the minimum. There is no upper limit — working professionals, degree holders, and career-switchers at any stage are welcome. No prior digital marketing knowledge is required for L1 Foundation.

What will I be able to do after completing the digital marketing L1?+

After L1, you will be able to set up and run Meta Ads and Google Ads campaigns, conduct a full SEO audit and fix technical issues, write SEO and GEO-optimised content, build a Looker Studio reporting dashboard, set up AI automation workflows, and launch as a freelancer with a working client proposal template.

What makes this digital marketing course different from other institutes in Kerala?+

The level system and the depth of L1 itself. Most institutes cover SEO in 2–3 sessions. Unlearn's L1 includes a standalone 20-session SEO programme covering technical SEO, topical authority, GEO, local SEO, e-commerce SEO, and live audits. Paid ads, social media, AI agents, and freelancing are separate dedicated modules — not afterthoughts. From L2, students work on actual client campaigns with real budgets and real deadlines.

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