Guides, checklists, and SOPs we use at Unlearn — adapted for Kerala professionals and students. Read everything here, free. No email required.
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Click any guide to read the full content inline. No forms, no gates — just the playbook.
Real salary data across 6 tracks — from entry-level (₹4 LPA) to GCC remote roles (₹12 LPA+).
Step-by-step checklist for running Meta Ads from scratch. Business Manager setup to scaling.
Local SEO + content strategy for Kerala-based businesses and professionals.
What to charge as a freelance digital marketer in Kerala. Stop undercharging.
How to build a real digital marketing portfolio without prior experience.
Internal checklist for launching and optimising Google Search campaigns from scratch.
Free Tools
Tools to help you make better career decisions. Interactive — use directly.
5 simple questions about your interests and personality — no technical knowledge needed. We'll tell you which of our 6 tracks fits best and what career it leads to.
Take the Quiz →Is ₹36,000 worth it? Enter your target role and see how many months it takes to recover your investment at ₹4 LPA, ₹6 LPA, or ₹8 LPA.
Calculate ROI →Select your track and experience level — get a realistic salary range based on actual Unlearn graduate outcomes and industry data.
Check Salary →Step-by-Step Playbooks
Detailed SOPs with mentor insights, clickable tool links, and real results — built from actual client work.
Compress images, set up caching, minify code, clean database. Load time 7s → under 2s.
Pixel, CAPI, campaign structure, creative, and pre-launch checklist. Real leads, real tracking.
Free Downloads
Ready-to-use Excel and Google Sheets templates — Unlearn-branded, built from real agency work.
34-point checklist across On-Page, Technical & Off-Page SEO. Auto-scoring dashboard, dropdown statuses (Pass / Needs Work / Fail), priority tags, and action items table.
No email required · .xlsx format
32-item checklist across Pre-Production, Upload Optimisation, Post-Publish, and Weekly Review. Auto-scoring, dropdown statuses, conditional formatting.
No email required · .xlsx format
Two-sheet tracker: Research tab for competing content analysis + Outreach tab with status dropdowns, conditional formatting, and live summary dashboard.
No email required · .xlsx format
Brief template for repurposing Unlearn blog posts into guest articles. Covers audience, objective, voice, formatting, content outline, and approval workflow. Ready to hand to a freelance writer.
No email required · .docx format
Two-sheet campaign tracker: Keywords tab (track which search terms have been prospected) + Outreach tab (prospect list with status dashboard, 7 status options, conditional formatting).
No email required · .xlsx format
36-item checklist across Technical SEO, On-Page, and Off-Page/GEO with auto-scoring and conditional formatting.
Two-sheet worksheet: Ahrefs import tab + Keyword Buckets tab to group by search intent and map to pages.
Keywords + Google search queries tab to find guest post sites, plus full outreach tracker with status dashboard.
Find 'resources pages' using 4 Google search queries per keyword, then track outreach to get your content listed.
Competitor overview tab (DR, backlinks, referring domains vs your brand) plus link opportunities tracker.
Monthly SEO report with key metrics, page performance table, and action items for next month. Share with clients.
Analyse pages by backlink authority + 3-question framework to find highest-ROI optimisation opportunities.
3-sheet strategy workbook: Buyer Persona, SEO Funnel Worksheet (Top/Middle/Bottom of funnel), and Keyword Cheatsheet with Kerala-specific examples.
4-sheet keyword research workbook: How to Use guide, Raw Keyword List import, blank Keyword Map Template (Core + Secondary + Accessory), and a filled example using Unlearn's Digital Marketing Course Trivandrum page.
6 ready-to-use YouTube description templates for Course Promo, Tutorial, Career/Salary, Student Testimonial, Expert Interview, and Tool Review videos — all Unlearn-branded with Kerala context.
No email required · .docx format
Track spend, CPL, ROAS, and creative performance across campaigns. Weekly reporting built in.
In Progress
Every playbook here comes from our actual curriculum. If you want to go deeper — with live mentors, real client briefs, and a career path — that's what Unlearn is built for.
One membership. All recorded courses, expert doubt-clearing sessions, live webinars, and a community of learners who are actually serious.