Performance marketing specialists in Kerala earn ₹3.5–10 LPA — the most in-demand and highest-paid entry digital skill. Real client campaigns from Level 2.
Part of Unlearn Academy's Digital Marketing track. Taught by Sumayya Beegam (Meta Certified, 7+ years Meta Ads) and Hassan Rawther (founder, 12+ years digital branding). Trivandrum (Kazhakootam) · Kadakkal · Online.
Curriculum
Business Manager setup, Pixel + CAPI, lead gen and ecommerce campaigns, creative strategy, audience targeting, scaling frameworks.
Keyword strategy, quality score optimisation, bidding models, display network, YouTube ads, conversion tracking.
GA4 event tracking, Looker Studio dashboards, attribution modelling, client reporting. Turn data into decisions.
Landing page analysis, A/B testing creatives and copy, funnel optimisation, reducing cost-per-lead.
How to scale winning campaigns without breaking performance. Budget allocation, audience expansion, creative refresh cycles.
From L2, you manage actual client campaigns with real budgets. Results go directly into your portfolio.
₹3.5–5 LPA
Entry level (0–1 yr)
Agency executive roles
₹6–10 LPA
Mid level (1–3 yrs)
Campaign management
₹8–18 LPA
GCC remote
UAE, Saudi, Qatar
Source: Unlearn Academy placement records + Kerala job market, April 2026. Performance Marketing Specialist is the most in-demand entry role in Kerala's digital economy.
Sumayya Beegam
Digital Marketing Specialist · 7+ years
Meta Certified Media Buying Associate
Specialises in Meta Ads (Facebook + Instagram), Google Ads, and campaign analytics. Manages live client accounts while teaching — all content is from current practice.
Hassan Rawther
Founder & Digital Branding Specialist · 12+ years
MICA Certified — Digital Branding
Focuses on strategy, audience psychology, and brand-led performance marketing. Teaches why campaigns work — not just how to set them up.
A performance marketing course in Kerala covers paid advertising (Meta Ads, Google Ads), conversion tracking, audience targeting, campaign optimisation, and analytics — the skills needed to run digital ad campaigns that generate measurable results. Performance marketing is the most in-demand digital marketing specialisation in Kerala, with roles starting at ₹3.5–5 LPA and reaching ₹6–10 LPA at mid level.
Yes. Performance marketing is a core component of Unlearn Academy's Digital Marketing course in Kerala. The curriculum covers Meta Ads (Facebook + Instagram campaigns), Google Ads (Search, Display, YouTube), conversion tracking via GA4, audience strategy, and campaign scaling. From Level 2, students manage real client campaigns — not practice exercises.
Performance marketing specialists in Kerala earn ₹3.5–5 LPA at entry level and ₹6–10 LPA at mid level (1–3 years experience). Those managing larger budgets or GCC remote campaigns earn ₹8–18 LPA. Performance marketing is the highest-paying entry-level specialisation in Kerala's digital marketing job market.
The most valued certifications for performance marketers in Kerala are: Meta Blueprint (Media Buying Associate), Google Ads certification, and Google Analytics 4 certification. At Unlearn Academy, mentors Sumayya Beegam (Meta Certified Media Buying Associate) and Reshma Abdul (Google Digital Marketing certified) bring both certifications and live client campaign experience to the training.
Real client campaigns. Documented results. Mentors who are active in the industry. Trivandrum (Kazhakootam) and Kadakkal campuses. Online available.